"Marketing is part art and part science. The 'art era' was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time …
"Marketing is part art and part science. The 'art era' was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time …
Service Thinking
by Safari, an O'Reilly Media Company, Hastings, Hunter, Saperstein, Jeff
This is a must-read for anyone trained in traditional process improvement or business architecture. In surprisingly clear language this book lays out the essentials of service thinking, and how the service paradigm transforms the way in which organizations innovate on behalf of …
This is a must-read for anyone trained in traditional processimprovement or business architecture. In surprisingly clearlanguage this book lays out the essentials of service thinking,and how the service paradigm transforms the way in whichorganizations innovate on behalf of thei…
Business paradigm shifts are rare. However, the shift to a service-dominant economy and to service-dominant value creation genuinely merits such a designation, both on the surface through the lens of traditional economic measures and even more deeply and profoundly through the l…
"The shift to a services-dominant economy and to services-dominant value creation [accounts for] almost 80% of GDP in developed economies This book expounds the six principles of Service Science ... contains compelling examples and clear direction for application, and describes …
Business paradigm shifts are rare. However, the shift to a service-dominant economy and to service-dominant value creation genuinely merits such a designation, both on the surface through the lens of traditional economic measures and even more deeply and profoundly through the l…