"11" Result
Sort By:
Increasingly, businesses today are measured by what they know, rather than what they own. This tools-oriented book shows how international marketing managers can transform existing (secondary) and newly collected (primary) "raw" data into useful information.
"Finally, a tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. Schmidt and Hollensen enliven the study of marketing research in an international business context…
