Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools…
"Finally, a tools-oriented book that shows how international marketing managers can transform existing (secondary) and newly collected (primary) 'raw' data into useful information. Schmidt and Hollensen enliven the study of marketing research in an international business context…
Biographical note: Michael Binnewies, Leibniz University, Hannover; Robert Glaum, University ofBonn; Marcus Schmidt, Max-Planck Institute for Chemical Physics of Solids, Dresden; Peer Schmidt, University ofApplied Sciences, Lausitz, Germany.
by Mori, Takao, Schmidt, Marcus, Binnewies, Michael, Dolinšek, Janez, Failamani, Fainan, Feuerbacher, Michael, Fisk, Zachary, Guélou, Gabin, Guo, Quansheng, Hedo, Masato, Henkie, Zygmunt, Ipser, Herbert, Kakihana, Masashi, Ōnuki, Yoshichika, Prokofiev, Andrey, Rosa, Priscila, Vaney, Jean-Baptiste
by Mori, Takao, Schmidt, Marcus, Binnewies, Michael, Dolinšek, Janez, Failamani, Fainan, Feuerbacher, Michael, Fisk, Zachary, Guélou, Gabin, Guo, Quansheng, Hedo, Masato, Henkie, Zygmunt, Ipser, Herbert, Kakihana, Masashi, Ōnuki, Yoshichika, Prokofiev, Andrey, Rosa, Priscila, Vaney, Jean-Baptiste
by Mori, Takao, Schmidt, Marcus, Binnewies, Michael, Dolinšek, Janez, Failamani, Fainan, Feuerbacher, Michael, Fisk, Zachary, Guélou, Gabin, Guo, Quansheng, Hedo, Masato, Henkie, Zygmunt, Ipser, Herbert, Kakihana, Masashi, Ōnuki, Yoshichika, Prokofiev, Andrey, Rosa, Priscila, Vaney, Jean-Baptiste
Intermetallic compounds are in the focus of solid-state research for a wide range of future applications, e.g. in heterogeneous catalysis, for thermoelectric generators, and basic research of quantum critical effects. A comprehensive overview is given on various crystal growth t…
