How companies like Amazon and Netflix know what “you might also like”: the history, technology, business, and social impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and …
"How does Netflix know just what to suggest you watch next? How does Amazon determine what a "customer like you" has also purchased? The answer is recommender systems, the technological concept that lies at the heart of most of the successful companies in the digital economy. Mi…
"How does Netflix know just what to suggest you watch next? How does Amazon determine what a "customer like you" has also purchased? The answer is recommender systems, the technological concept that lies at the heart of most of the successful companies in the digital economy. Mi…
"How does Netflix know just what to suggest you watch next? How does Amazon determine what a "customer like you" has also purchased? The answer is recommender systems, the technological concept that lies at the heart of most of the successful companies in the digital economy. Mi…
« In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what…
In this book Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively--crafting business experiments that make top management sit up and take notice. Creativity within constraints--clear deadlines and clear deliverables--is what s…
Autor e pesquisador do MIT, Michael Schrage aborda a importância da ação e dos resultados empíricos. Ele promove uma campanha explícita e persuasiva contra a tirania das ideias e da retórica. Os seus pontos centrais refletem a sua batalha contra mentalidades enraizadas e a favor…