Burn the Business Plan tells stories of successful entrepreneurs in a variety of fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is an important, motivating look at true suc…
What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plans, but Microsoft, Apple, Google, Facebook, and hu…
Burn the business plan -- Things every aspiring entrepreneur should know -- Why start a company? -- What inspires a startup? -- Can you survive the entrepreneur's curse -- Big companies : schools for startups -- Copycat entrepreners -- Stopping failure before it happens -- Don't…
"The evangelist of entrepreneurship" (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan. Business schools teach that the most important prerequisite for starting a bu…
What does it take to start a successful business? Carl J. Schramm, called by The Economist "the evangelist of entrepreneurship," explains what really matters and what doesn't. Business schools teach the importance of business plans, but Microsoft, Apple, Google, Facebook, and hu…
This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only …
"This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the "innovation system" in the United States is failing to work as it once did, and…