We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes…
We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes…
Through fresh analysis and case studies, this book exposes the strategic failures underlying the consistently poor performance of media companies. Have the fastest growing media companies been better or worse investments? This book explores this question and much more.
Through fresh analysis and case studies, this book exposes the strategic failures underlying the consistently poor performance of media companies. Have the fastest growing media companies been better or worse investments? This book explores this question and much more.
If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers' We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls…
We live in the age of big Media, with the celebrity moguls telling us that 'content is king.' But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes…
