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Exhibit Labels: An Interpretive Approachis a vital reference tool for all museum professionals. Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production.
Part I. Overview. Behind it all : the big idea ; What are interpretive labels? ; Types of labels in exhibitionsPart II. Considering the audience. Who is the audience (and what do they want)? ; Audience fragmentation ; Selecting the right reading level ; The number of words ; Mul…
Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals. Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production.
"Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell's 1996 edition of Exhibit Labesl has been a standard in the field si…