Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East,…
How Daniel Lerner's seminal work contributed to the overallprofessionalization of communication theory and sociology.
Daniel Lerner's 1958 book The Passing of Traditional Society was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East,…
Daniel Lerner's 1958 book The Passing of Traditional Society influenced the use of mass media and culture to promote social and economic progress in post-colonial nations. This book examines Lerner's writings and his thinking about mass media and modernization up to and beyond t…
How Daniel Lerner's seminal work contributed to the overall professionalization of communication theory and sociology.