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Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suc…
Believe that CEOs know a lot about marketing? That databases have all the answers? That if Procter & Gamble does it, it must be right? If you're like most marketers, you're awash in myths like these. They pervade your decision making and cloud your vision. Eventually they'll suc…
