It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidenti…
This book explores political communication in American presidential politics, focusing on what political insiders call "message." The authors argue that message is not just the individual's positions on the issues but the craft used to fashion the creature the public sees as the…
It's a common complaint that a presidential candidate's style matters more than substance and that the issues have been eclipsed by mass-media-fueled obsession with a candidate's every slip, gaffe, and peccadillo. This book explores political communication in American presidenti…
