Cover -- Contents -- Acknowledgements -- Introduction -- Dismantling the nation -- Consumption as a national goal -- Chapterization -- 1 Consumer Society and the Media -- Consuming the Cold War -- Distributing the fruits of productivity -- The media -- Conclusion -- 2 Everyday L…
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Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the mark…