If you kept this by your desk and read a short essay every week, it would last you a year (given a quick vacation) and you'd be able to absorb each of consumer behavior lecturer Michael Solomon's 50 "truths" at a steady, thoughtful pace. Each well-researched insight is designed …
Customers demystified! How you can move them to buy ... buy more ... and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy-and loyal The truth about the newest trends and advances in consumer behavior Simp…
Cryptocurrency all-in-one
by Solomon, Michael, Kent, Peter, Bain, Tyler, Laurence, Tiana, Danial, Kiana
Learn the skills to get in on the crypto craze The world of cryptocurrency includes some of the coolest technologies and most lucrative investments available today. And you can jump right into the middle of the action with Cryptocurrency All-in-One For Dummies , a collection of …
Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox
Essential reading for launching a career in computer forensics Internet crime is on the rise, catapulting the need for computer forensics specialists. This new edition presents you with a completely updated overview of the basic skills that are required as a computer forensics p…
Hacker Techniques, Tools, and Incident Handling, Third Edition begins with an examination of the landscape, key terms, and concepts that a security professional needs to know about hackers and computer criminals who break into networks, steal information, and corrupt data. It go…