Marketing Literature examines the conditions of, contexts for, and some key instances of, the publishing of contemporary writing in Britain. It considers the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its im…
Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, pa…
A study of the publishing of contemporary writing in Britain, this title analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading.