Los profesores Christian Stadler, Julia Hautz, Kurt Matzler y Stephan Friedrich von den Eichen abordan la práctica probada y centenaria de la colaboración abierta para la generación de ideas, con la participación de diversos grupos de personas internas y externas. Los autores fo…
Os professores Christian Stadler, Julia Hautz, Kurt Matzler e Stephan Friedrich von den Eichen descrevem a prática comprovada e secular da abertura para novas ideias, envolvendo diversos grupos tanto dentro como fora da organização. Eles fundamentam os seus exemplos e evidências…
Professors Christian Stadler, Julia Hautz, Kurt Matzler and Stephan Friedrich von den Eichen describe the proven, centuries-old practice of open idea sourcing, involving diverse groups of insiders and outsiders. They fortify their fascinating examples and evidence with step-by-s…
A practical guide, grounded in research, for implementing open strategy in organizations. Presents a new philosophy, key tools, step-by-step advice, and fascinating case studies - from companies that range from Barclays to Adidas - to guide business leaders in this groundbreakin…
Why are some of the world's most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It's not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopte…
"A practical guide, grounded in research, for implementing open strategy in organizations"
"A practical guide, grounded in research, for implementing open strategy in organizations"--
"A practical guide, grounded in research, for implementing open strategy in organizations"--
