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This book ... is concerned specifically with the management of an outside sales force and its activities. Because outside salespeople - those who go to the customers - are distinguished here from over-the-counter salespeople to whom the customers come, the book deals largely wit…
Un clásico del marketing que se ha caracterizado por ser herramienta que proporciona los fundamentos de esta disciplina. Se ha organizado en torno a cuatro categorías: tecnología, internacionalización, el entorno físico y un comportamiento ético y social responsable; aunque no s…