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This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad …
Demonstrating how the principles of advertising research and planning can be applied to the business of presenting and selling ideas, 'Perfect Pitch' provides valuable lessons from inside and outside the advertising industry on the delicate art of making business presentations.
Perfect pitch: the art of selling ideas and winning new business
by Steel, Jon
fromAn Adweek book
0
Type: Book
"A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples…
Perfect pitch: the art of selling ideas and winning new business
by Steel, Jon
fromAdweek book
0
Type: Book
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples …
"Jon Steel identifies the "presentation crimes" committed every day across the business world and the pillars on which all successful presentations are built. He discusses audience psychology, the importance of listening, and how to use real-world examples to make points more po…