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Providing expert insight into the business models of the leading hard discounters, this practical and timely book discusses what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. --
Hard discounters are stores that sell a limited selection of consumer packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best known hard discounters are Aldi and Lidl, but global br…