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Introduction : The Paradox of Technology and Magic -- Chapter 1. Both Technology and Magic -- Chapter 2. Dramatized Information : The Basis of Psychological Magic -- Chapter 3. Statistical Information : The Basis of Administrative Magic -- Chapter 4. The Mass Media as Magic -- C…
"What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book…