Stromer-Galley, Jennifer

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"12" Result

As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election…

Draws on data from the past five presidential campaigns, including interviews with staff Argues against prevailing notions that Digital Communication Technologies (DCTs) have a democratizing effect on campaigns Offers historical contextualization of presidential campaign practic…