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"Truly a practical guide to better business planning. The book is friendly and easy to read. It is especially helpful in developing the correct thought process, which is so essential to effective strategic planning. An indispensable corporate tool." Peter N. Tan, Senior Vice Pre…
This comprehensive book will ensure your business plan is robust enough to start, run or revitalise any business enterprise. Whether your goal is raising start-up finance for a new business, requesting venture funding from a corporate parent or directing operational management, …
'The Definitive Business Plan' delivers fast-track advice for executives and entrepreneurs who want to get beyond the basics and produce coherent, compelling and intelligent business plans.
