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This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary res…
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary res…
Service management: theory and practice
by Bryson, J. R., Sundbo, Jon, Fuglsang, Lars, Daniels, P. W.
0
Type: Book
Service management: theory and practice
by Bryson, J. R., Sundbo, Jon, Fuglsang, Lars, Daniels, P. W.
0
Type: Book
This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary res…