"9" Result
Sort By:
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
How to effectively judge and critique creativity in advertising.
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--How to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. …
" ... Teaches advertising, marketing, and management students--both the 'suits' and the 'creatives'--how to effectively judge and critique creativity in advertising"--Page 4 of cover.