Tanner, Adam

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Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The s…

Las empresas no siempre han monitoreado a los clientes. Vendían basándose en la intuición y la experiencia. A menudo no entendían a su cliente. Hoy, toda corporación importante recolecta datos del cliente y guía sus actividades comerciales con esa información. Adam Tanner relata…

Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The s…