Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of…
« Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passion…
"This book picks up where The Tipping Point left off."--Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in to…
Nothing "goes viral." Each blockbuster has a secret history of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Atlantic Senior Editor Derek Thompson uses the tools of economics and psychology to reveal the secrets of…