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Jeff Thull is a highly regarded consultant whose client list reads like a who's who of big business. He is also the author of the insightful book, Mastering the Complex Sale. Does this new volume live up to the promise of that one? It depends on what you are seeking. Given that …
A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding.