Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
Introduction: Why a book on the translation of promotional texts? -- Promotional translation and professional practice -- Key issues in promotional translation -- Translating self-promotion -- Translating business-to-business promotion -- Translating institutional promotion -- T…
by Torresi, Ira
fromTranslation practices explained
"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained
"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…
by Torresi, Ira
fromTranslation practices explained
"The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, th…
by Torresi, Ira
fromTranslation practices explained
The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, tho…
Non-professional Interpreting and Translation -- Editorial page -- Title page -- LCC data -- Table of contents -- Chapter 1. Introducing NPIT studies -- 1. Introduction -- 2. How "non-professional" is non-professional interpreting and translation? -- 2. How "non-professional" is…
by Torresi, Ira
fromTranslation practices explained
by Torresi, Ira
fromTranslation practices explained