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Public opinion theory and research is becoming increasingly significant in modern societies as people's attitudes and behaviours become ever more volatile. This book brings together a review of what public opinion is, what role it has in a society, how it changes and by what it …
An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
This book contains over fifty chapters written by distinguished international researchers, both academic and from the commercial sector. It provides an overview of the social, political and legal status of public opinion research and its application in modern social research.
An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.
"The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the wom…