Nothing exemplifies shopping more than the mall, America's gift to personal consumption. This book is about the shopping mall as a dipstick reading on the commercial and social culture. It examines how people use it, what it means, why it works when it does, and why it fails whe…
Om forbrugeradfærd og kultur i amerikanske indkøbscentre.
"Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long and hard for his car in mammoth parking lots, chatted up the …
The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--Now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Me…
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.
Profiling malls as intersections of American consumer marketing, the media, and street culture, an examination of malls as reflections of commercial and social culture considers what malls mean to ordinary people.