Handbook of research on the impact of fandom in society and consumerism by Wang, Chenglu 0 Type: Book "This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--
Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Chenglu 0 Type: Book
Handbook of research on the impact of fandom in society and consumerism by Wang, Chenglu fromAdvances in marketing, customer relationship management, an… 0 Type: Book