Watkinson, Matt

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Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers' experiences, whatever your business does and whoever you are.

Learn how to create a competitive advantage for your business by offering a customer experience that's second to none! By following a simple 'ten principles' format, this book will show you how to constantly improve and build your business. The combination of psychological theor…

Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. . This book covers ten principles you can use to make real world improvements to your customers' experiences, whate…