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Cultures of Commodity Branding
by Bevan, Andrew, Wengrow, David
fromUNIV COL LONDON INST ARCH PUB
0
Type: Book
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in pl…
