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"Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are …
"Cover"--"Half Title" -- "Dedication" -- "Title" -- "Copyright" -- "Contents" -- "Preface" -- "Acknowledgements" -- "Key to transcripts" -- "1 Introduction" -- "The Hammertown case study" -- "PART I ETHNOGRAPHY" -- "2 Elements of a culture" -- "Opposition to authority and reject…
"This book which has now established itself as a classic study of working class boys describes how Paul Willis followed a group of 'lads' as they passed through the last two years of school and into work. The book explains that for 'the lads' it is their own culture which blocks…
