Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
by O'Reilly for Higher Education (Firm), Solis, Brian, Wright, Travis, Snook, Chris
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment,…
This book provides the reader two revolutionary and pragmatic frameworks to re-organize their marketing and sales teams to optimize their competitive advantage and customer experience in a digital first and omni-channel world. The two major problems faced by marketers today are …
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
