Wu, Ellen D.

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"The Color of Success tells of the astonishing transformation of Asians in the United States from the "yellow peril" to "model minorities"-peoples distinct from the white majority but lauded as well-assimilated, upwardly mobile, and exemplars of traditional family values-in the …

Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, wh…