Strategic Managerial Accounting
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Tourism and Crime
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Type: Book
"SUMMARY" A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supporte…
The first book to present a new conceptual framework which offers an initial explanation for the continuing and rapid success of such 'disruptive innovators' and their effects on the international hospitality industry. It discusses all the hot topics in this area, with a specifi…
Taking a truly international viewpoint, Principles of Sustainable Project Management provides a unique approach to managing projects by combining the principles of sustainable management theory with the main processes and areas of knowledge in the currently established project m…
A unique approach to managing projects combining the principles of sustainable management theory with the currently established project management theory, in an applied context. Written by a team of international experts, it tackles issues such as digital transformation, smart c…
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of 'Theory' and 'Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using…
An essential resource for any student undertaking a business/management degree. An engaging and accessible text structured around the learning journey from understanding basic concepts, such as algebra, through to applying more advanced techniques including differentiation and o…
Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader through the whole process of…