References -- 8. How to Conduct Marketing Research for Marketing of Information Products and Services -- Introduction -- Preparing the Research Brief -- Developing a Research Plan -- Short Descriptions of Selected Research Designs -- Summary and Conclusions -- References -- 9. P…
This comprehensive manual describes the fundamentals of marketing in the context of library and information sciences, presents various options for raising money, offers tips and techniques for management, and provides a step-by-step approach to developing marketing strategies. O…
Contributed articles presented at a workshop held in 1994.
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new d…
This book examines the challenges to private sector growth in twelve Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focussing on the special role of SMEs and entrepreneurial activity.
This book examines the challenges to private sector growth in twelve Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focussing on the special role of SMEs and entrepreneurial activity.
Examines the challenges to private sector growth in 12 Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focusing on the special role of SMEs and entrepreneurial activity. Highlights the variation among countries…
This book examines the challenges to private sector growth in twelve Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focussing on the special role of SMEs and entrepreneurial activity.
This book examines the challenges to private sector growth in twelve Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focussing on the special role of SMEs and entrepreneurial activity.
Examines the challenges to private sector growth in 12 Middle East and North African (MENA) countries, assessing comparative performance against a number of indicators and focusing on the special role of SMEs and entrepreneurial activity. Highlights the variation among countries…
This book seeks to answer the question of how much urban agriculture helps feed and support people living in towns and cities with evidence and proposals based on studies in Eastern and Central Africa.
