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The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
Chuck Martin is a "mobile evangelist" and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly se…
La experta en trayectorias profesionales Roberta Chinsky Matuson sabe que, para tener éxito, uno debe llevarse bien con su jefe y con quienes están bajo sus órdenes. Su libro tiene un formato singular y novedoso: Empiece por el frente, con la cubierta "Cómo conducirse con sus su…
As companies reorganize and reengineer, thousands of people are finding themselves tossed into management every day. "You may go to bed as a member of the team and wake up to find yourself suddenly in charge," says Matuson. The key to success is managing effectively both up and …
A stunning survey of the "king of disciplines," 50 Philosophy Classics seeks to enlighten and explain, rather than merely instruct. Tom Butler-Bowdon has compiled a remarkable group of thinkers and their seminal works to serve as a lively entry point to the field of philosophy. …
50 Philosophy Classics: THINKING, BEING, ACTING, SEEING- Profound Insights and Powerful Thinking from Fifty Key Books (April 2013) will be the sixth in the bestselling 50s series, and a lively entry point into the study. Butler-Bowdon explores the works of 50 of the most signifi…
From Aristotle to Wittgenstein and Zizek, this text provides a lively entry point to the field of philosophy. Analyses of key works show how philosophy helped shape the thinking and events of the last 150 years. It explores key writings that have shaped the discipline and impact…
The Fifth Discipline is based on fifteen years of experience in putting the bookʹs ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organizationʹs ability to learn faster than the competition. The leadership stories in…
"Never in modern history have more eyes been focused on the Middle East. As the Arab Spring unfolds across countries and continents, governments are being overturned in unprecedented abundance, with far-reaching ramifications for the rest of the globe. At no time has a solid und…
