NYU Press

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"Cable television, on the brink of a boom in the 1970s, promised audiences a new media frontier-an expansive new variety of entertainment and information choices. Music video, 24-hour news, 24-hour weather, movie channels, children's channels, home shopping, and channels targeti…

A venture into the art and science of measuring religion in everyday life In an era of rapid technological advances, the measures and methods used to generate data about religion have undergone remarkably little change. Faithful Measures pushes the study of religion into the 21s…