Research indicates that over half of all IT projects overshoot their budget and timetables while failing to deliver their goals. As a result IT project management has become a serious area of study and this book has been written to back up these courses. Readers should develop a…
Marketing for Tourism provides an introduction to the theory of marketing and its application in the various sectors of the travel and tourism industry. This leading text has been fully revised and updated to take account of recent changes within this dynamic environment. The fo…
Football, Nationality and the State examines the complex and ever-changing relationship between football (its development and structure), nationality and the state. Presents a unique perspective on the relationship between football and politics. Adopts an international, cross-cu…
Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book o…
Massive changes took place in the world economy in the last quarter of the 20th century and the speed with which markets in goods, services and finance were liberalized has no historical precedent. This economics text reflects these developments in the world economy.
This is the fifth in a series of books written by Chris Date on the general topic of database technology. The text explains complex technical material in a clear and understandable fashion.
