'Marketing Research: Applied Insight', 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, a…
'I recommend candidates to follow John's advice in this book - and when they do, I find they're far better prepared for the job market.' Joëlle Warren, Executive Chairman, Warren Partners Executive Search If you're looking for the perfect job then you're in safe hands with John …
A collection of 150 unique games and activities to help support teaching of maths in the primary classroom. Designed with busy teachers in mind, the Classroom Gems series draws together an extensive selection of practical, tried-and-tested, off-the-shelf ideas, games and activit…
Understand more about the mind and how it works with Brilliant Psychology. Bringing this complex area to life, it covers everything you need to know on how we perceive the world, our relationships with others, why psychological problems occur and the key to being happy. Covering…
Whatever you#x92;re creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, …
Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant. …
Welcome to the future of business thinking. It dares to confront everything you thought was true. It'll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head.
