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Surefire Strategies for Getting Into the Top MBA Programs Now with new and expanded information on international MBA programs, comprehensive rankings of the leading schools, and new interviews with admissions officers, How to Get Into the Top MBA Programs provides a complete ove…
A step-by-step guide to help salespeople, corporate communicators, managers and marketers sell their ideas and products to a generation of skeptical customers hurt by the financial crisis and influenced by nonconventional marketing.
More information to be announced soon on this forthcoming title from Penguin USA.
Covers both the verbal and written aspects of the sales process.
