The AAM Press

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"'Soft power' emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of 'hard power' are tangible--force and finance--soft power resources include ideas, knowledge, …

"'Soft power' emerged as a concept in the late twentieth century to describe international relations based not on military or economic strength, but on influence. While the resources of 'hard power' are tangible ... force and finance ... soft power resources include ideas, knowl…