Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew c…
Five years ago, C.K. Prahalad's The Fortune at the Bottom of the Pyramid showed companies how they could reignite profits and growth by serving the world's five billion poorest people. Hundreds of firms have successfully taken that path--building large, profitable businesses tha…
"For many people, Islam remains a mystery. Here Bernard Lewis and Buntzie Ellis Churchill examine Islam: what its adherents believe and how their religion has shaped them, their rich and diverse cultures, and their politics over more than 14 centuries."--Jacket.
This book is an example of its own subject. The byline reads, "Barry Libert & Jon Spector and Thousands of Contributors." The book, a product of crowdsourcing, reflects both the power and the problems of crowdsourcing. On one hand, it provides many examples of crowdsourcing in a…
This book shows anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from a community of more than 4,000 people, the authors have written a book that reveals what works, and what doesn't, when you are building community into …
The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success. Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an…
This book maintains that morality is a sure route to management success and, implicitly, to riches. Authors Doug Lennick and Fred Kiel use stories and examples to support their explanation of the role of moral intelligence in business. They provide an abundance of anecdotes in a…
