Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included…
This is an entertaining guide to one of the most important business topics today. A hands-on skills set book, you ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro…
What does it really take to become a brilliant headteacher? Take the next step in your career with confidence as Iain Erskine explores the qualities and skills required to shine in the role of headteacher.
What does it really take to become a brilliant headteacher? Take the next step in your career with confidence as Iain Erskine explores the qualities and skills required to shine in the role of Headteacher, what leading, organising and managing a school really involves and how yo…
Full of tips, examples and exercises that will transform your writing from the same old same old into something that'll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that's brilliant. …