Analyse van reclame, met speciale aandacht voor de psychologische achtergronden
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"This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ide…
Judith Williamson explains the ways in which images and ideologies work in advertising, offering concise and lucid definitions of political, semiotic and psychoanalytical terms.
Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things.…
"This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ide…
Judith Williamson explains the ways in which images and ideologies work in advertising, offering concise and lucid definitions of political, semiotic and psychoanalytical terms.
