"Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This challenging book makes them explicit and repeatable. It offers a new framework to business practices and to management sciences."--Jacket.
Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multip…
"Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This challenging book makes them explicit and repeatable. It offers a new framework to business practices and to management sciences."--Jacket.