Lean UX: creating great products with agile teams
by Gothelf, Jeff, Seiden, Josh
fromLean series
by Gothelf, Jeff, Seiden, Josh
fromLean series
by Gothelf, Jeff, Seiden, Josh
fromLean series
"In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And yo…
by Gothelf, Jeff, Seiden, Josh
fromLean series
Handleiding voor marketeers om producten te ontwikkelen die de consument ook daadwerkelijk wil kopen en gebruiken.
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate …
This practical guides shows you how to validate product and company ideas through customer development research before you waste months and millions on a product or service that no one needs or wants. with a combination of open-ended interviewing and fast and flexible research t…
Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping.
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a s…
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a …
We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a …