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Le marketing des émotions

Le marketing des émotions: pourquoi Kotler est obsolète?

by Chetochine, Georges, Chetochine, Georges

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COMPORTEMENT DES CONSOMMATEUR… (1) CONSUMER BEHAVIOUR (PSYCHOLOG… (1) Emotion -- Marketing (1) FEELINGS + EMOTIONS (PSYCHOLO… (1) GEFÜHLE + EMOTIONEN (PSYCHOLO… (1) GESTION DU MARKETING (GESTION… (1) KONSUMVERHALTEN (PSYCHOLOGIE) (1) MARKETING MANAGEMENT (BUSINES… (1) MARKETINGMANAGEMENT (UNTERNEH… (1) Marketing -- Emotion (1) Neuromarketing (1) SENTIMENTS + ÉMOTIONS (PSYCHO… (1)

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Chetochine, Georges (1)

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Ed. d'Organisation (1)

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2008 (1)

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