The No B.S guide to direct marketing
by Kennedy, Dan S., Proctor, Craig, Glass, Ben
fromNO B.S
by Kennedy, Dan S., Proctor, Craig, Glass, Ben
fromNO B.S
"Most 'ordinary' businesses advertise and market like the big brand-name companies, so they spend (waste) money on image, brand, and presence. But copycatting the big brand-name companies is like a rabbit behaving like the lion. It makes no sense. Direct marketing expert Dan Ken…
"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategi…
Millionaire maker Dan S. Kennedy has joined with speaking and presentation expert Dustin Matthews to help business owners, private practice professionals, and professional marketers start making dollars and cents of their speaking and online media presence. Kennedy and Matthews …
For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and ser…
Here it is: no warm?n fuzzies, no academic theories?just hard-core strategies from real world trenches?the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for m…
Here it is: no warm?n fuzzies, no academic theories?just hard-core strategies from real world trenches?the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take back control of your business, enforce standards, manage for m…