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This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (underg…
"Rapid changes in technology are having a major impact on the way businesses choose to reach their audience. As a result, an increasing number of people need a better understanding of modern PR and how its principles can underpin effective business management. Keeping track of t…
At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (underg…
"Effective Writing Skills for Public Relations" is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused word…
Based on the authority of established style guides, this book teaches when and where to put capitals, how to deal with figures and abbreviations, and editing skills such as hyphenating, as well as how to handle headlines, captions and news releases.
"Effective Writing Skills for Public Relations" is a valuable reference source on the basis of style and presentation with helpful hints on making the best use of written communication. It advises on how to write concisely using jargon-free language whilst avoiding overused word…
"This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living u…
"This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living u…